I was recently interviewed on BBC Radio 4’s Women’s Hour by Nuala McGovern, on Why has Colour Analysis has made a comeback? I too have been surprised at how many more bookings I now get for Colour Analysis than I may have got a few years ago…. Of course, most of my bookings come from referrals, but what I’ve found is that my ‘new’ clients are getting younger which does suggest to me that Colour Analysis is back on trend! Hooray! Because for me, working as a Personal Stylist for nearly 20 years now, I’ve been its biggest fan ever since I discovered it, and I simply don’t believe you can style someone properly unless you know their colours…. So why has it made a comeback?
Nostalgia: Nostalgia has played a significant role. Many of my clients remember their mums getting their ‘colours’ done, working out their ‘season’ and seeing their mums colour swatch booklet in her handbag in the 80’s and 90’s and I guess they’re curious to know their colours for themselves, wanting to simplify their colour choices for their clothes, accessories, make-up and hair for example.
Social Media: When I ask my clients how comes you’ve booked a colour analysis session, they all say TikTok! And you completely understand why… because social media is visual and quick. You can instantly see the positive and negative effects of a colour on that individuals face. No clever lighting, no camera tricks, no Botox, no fillers needed. With the right choice of colours anyone can instantly look more radiant, and youthful. So of course, people now want to know their colours!
Fashion: Let’s face it, colour is everywhere right now. Long gone have days that you only wear black on a night out, or black or navy trousers to the office. Fashion is saying any colour goes, for any occasion. That’s all well and good if you’re a little fashionista but what if you want to wear colour but have no idea where to start? That’s where Colour Analysis comes in, your Colour Analyst will show you what your most flattering colours are and how to wear and combine them, so the colours you choose become an extension of you. You can then wear your chosen colour with confidence because you know it suits you and that they will always suit you, even when that colour trend is no longer in fashion.
Convenience: How good would it be to walk into a store like Zara, where there’s so much choice and to then bypass 75% of the store and only shop in the colour section with items that you know will bring out the best in you. Well, that’s what colour analysis does, whether you’re shopping for your clothes, make up, in store or online the time you save from rummaging or scrolling through rails of clothes priceless!
If you want to listen to the full interview on Womens Hour: